Dooley is a designer with more than 11 years of experience designing websites for a variety of businesses, entrepreneurs, non-profits and individuals.What is Search Engine Optimization (SEO)?
Search Engine Optimization is the process of improving the visibility of a web site in search engines via the “natural” or un-paid search results.
Content-Based Tricks to Improve SEO
CONTENT IS KING – In simple terms, the more times you mention a keyword within your web site’s content, the higher up your site will appear in a web search
Organizing your Content
- Identify your Audiences. Visualize yourself in the shoes of your audiences, and think about the information they would like to find on your site, and how they might navigate your site.
- Step away from the computer. Sit down with a pencil and paper and draw out your site plan to visualize how all of the pages are connected to each other. This will help you save time once you begin building/revising your web site.
- Organize content using hierarchal headings (i.e. Heading 1, Heading 2) not only makes your content appear more usable and organized to your web audience, but it also helps Google and other search engines to effectively crawl through your web site.
- Provide text descriptions for your web images. Using ALT (alternate) text and titles for your images will also help Google and other search engines effectively crawl through your web site.
- Meta Tagsshould be inserted into the HEAD of the code in your web site. These tags provides “behind the scenes” information about your web site.
- META Description: Provides a short description about the content that is found on your site.
- META Keywords: Keywords and phrases that represent the content on your site.
Semantics
- Organize content using hierarchal headings (i.e. Heading 1, Heading 2) not only makes your content appear more usable and organized to your web audience, but it also helps Google and other search engines to effectively crawl through your web site.
- Provide text descriptions for your web images. Using ALT (alternate) text and titles for your images will also help Google and other search engines effectively crawl through your web site.
META Data
- Meta Tags should be inserted into the HEAD of the code in your web site. These tags provides “behind the scenes” information about your web site.
- META Description: Provides a short description about the content that is found on your site.
- META Keywords: Keywords and phrases that represent the content on your site.
Meta Data example:
<HEAD>
<TITLE>Title of your Web Page: Bicycles are my Friends</TITLE>
<META name=”description” content=”All about bicycles and why they are great.”> <META name=”keywords” content=”bicycles,friends,bikes,pals,riding bikes”>
</HEAD>
